Sona Digital Group’s client, US Retail Flowers wanted to give their customers the ability to personalize their corsages just like they could when they visited one of their stores. The goal was to offer basic corsage types, choose accent flowers, ribbons, rhinestones and keeps sake bracelets. They also wanted it to be simple and straight-forward. Sona designed a wizard based builder that offered all options while keeping the user experience in mind. Sona offered example corsages to inspire the customer’s design and give guidance. The corsage builder was made available at the start of prom season 2017 and subsequently publicized via the company’s social media platforms.
The corsage builder began as an idea to help online customers receive a similar level of convenience and customization as placing an order in-store. From early feed back, the builder achieved all goals and helps set the US Retail Flowers family of companies apart from the competition in the floral industry and specifically in the markets they serve.